It takes several factors to establish a great retail store front. Yes, the old saying about location is true. But so are other factors such as merchandising, work force dedication and physical layouts. To catch a glimpse of the latter at the newly opened 21 Mercer Street. Nike Sportswear, along with 13th Witness devised a project – time lapse video sequence during construction. An unique opportunity to view how a small group of people put it all together, from raw space to a flagship store.

Nike – (212) 21 Mercer Construction Time Lapse
Creative Director: 13th Witness

> 13thWitness

> Nike Sportswear