Nike (212) 21 Mercer Construction Time Lapse

By - August 27th, 2008

It takes several factors to establish a great retail store front. Yes, the old saying about location is true. But so are other factors such as merchandising, work force dedication and physical layouts. To catch a glimpse of the latter at the newly opened http://freshnessmag.com/v4/2008/08/22/nike-sportswear-21-mercer-flagship-opening-event/” target=”_blank”>21 Mercer Street. Nike Sportswear, along with 13th Witness devised a project – time lapse video sequence during construction. An unique opportunity to view how a small group of people put it all together, from raw space to a flagship store.

Nike – (212) 21 Mercer Construction Time Lapse
Creative Director: 13th Witness

http://13thwitness.com/” target=”_blank”>> 13thWitness

http://nikesportswear.com” target=”_blank”>> Nike Sportswear

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