PUMA x Santa Cruz – First Round – Screaming Hand Ed.

By - September 1st, 2008

PUMA x Santa Cruz   First Round   Screaming Hand Ed.

The period between the late 80s and early 90s was a transitional time for skateboarding and the culture as a whole.  The introduction of complex aerial moves and street skating peaked the interest of mainstream culture in skateboarding.  But while there more decks and makers to select from, the graphics on most remained somewhat stagnant until the “Screaming Hand” design.  Created by Jim Phillips in 1987, then the artistic director at iconic skateboard manufacture Santa Cruz (SC), the edginess of the graphic spoke volumes to skaters.  And yet, the graphic playful element attracted non-skaters as well.

Now, some 20 years later, PUMA is introducing the Santa Cruz Screaming Hand graphic once again on its own classic, the PUMA First Round.  Featuring the same red and black stripes on the distinctive bright blue backdrop, Santa Cruz’s identity is embroidered on the tongue.  In addition, a small version of the “Screaming Hand ” can be found on the heel tab and a lace pack with 4 different colors.  For a limited time only, the collection also include a matching t-shirt (sold separately).  Available at selected PUMA retailers, including Overkill of Berlin.

> Overkill

> PUMA
> Santa Cruz
> Jim Philips

More photos after the jump…

PUMA x Santa Cruz   First Round   Screaming Hand Ed.

PUMA x Santa Cruz   First Round   Screaming Hand Ed.

PUMA x Santa Cruz   First Round   Screaming Hand Ed.

PUMA x Santa Cruz   First Round   Screaming Hand Ed.

PUMA x Santa Cruz   First Round   Screaming Hand Ed.

PUMA x Santa Cruz   First Round   Screaming Hand Ed.

PUMA x Santa Cruz   First Round   Screaming Hand Ed.

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