PORTER x STANDARD CALIFORNIA

By - September 7th, 2008

standard california porter 00 PORTER x STANDARD CALIFORNIA

In the quest to resurrect long defunct American originals, Creative Director Zip Stevenson established the Hollywood Trading Company (HTC), where discerning consumers could find denim, overalls, leather goods and etc…made in similar  traditions as they were 80 years ago, with some added contemporary touches.  Now, HTC merchandises could be found in trendy retailers around the world, from Fred Segal, Barneys New York, Colette, and more.

In the same spirit, STANDARD CALIFORNIA was formed to focus California lifestyle, an integral part of Americana.  And in its latest collaboration with accessory maker PORTER, the focus on the details plus the endurance of simplicity  are apparent.  Available in day pack or hip bag forms in 3 subtle colors.  A STANDARD CALIFORNIA on left front enclosure while the PORTER label hidden in between seams.

The PORTER x STANDARD CALIFORNIA – Day Pack & Hip Bag are currently on sale at HYBAA chapter of ZOZOTOWN.

> HYBAA [ZOZO]

> Hollywood Trading Company (HTC)
> Yoshida & Co.

More photos after the jump…

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