In the quest to resurrect long defunct American originals, Creative Director Zip Stevenson established the Hollywood Trading Company (HTC), where discerning consumers could find denim, overalls, leather goods and etc...made in similar traditions as they were 80 years ago, with some added contemporary touches. Now, HTC merchandises could be found in trendy retailers around the world, from Fred Segal, Barneys New York, Colette, and more.
In the same spirit, STANDARD CALIFORNIA was formed to focus California lifestyle, an integral part of Americana. And in its latest collaboration with accessory maker PORTER, the focus on the details plus the endurance of simplicity are apparent. Available in day pack or hip bag forms in 3 subtle colors. A STANDARD CALIFORNIA on left front enclosure while the PORTER label hidden in between seams.
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More photos after the jump...