Erin Wasson x RVCA – NY Fashion Week Launch Party

By - September 11th, 2008
Erin Wasson x RVCA   NY Fashion Week Launch Party

The timing couldn’t be better as RVCA launches its Spring/Summer 2009 collaboration with supermodel turned designer Erin Wasson at New York City’s Lower East Side last Thursday, September 4th. The launch party, with a who’s who from NYC’s fashion/art world, accompanied with campaign photos by Terry Richardson.  Check out the festivities above on a 2.5 minutes YouTube clip created by RVCA.  In the meantime, the much anticipated Erin Wasson x RVCA will be available starting Spring of 2009 at Opening Ceremony and selected retailers world wide.

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Full press release after the jump…

ERIN WASSON X RVCA | NEW YORK FASHION WEEK LAUNCH

The timing couldn’t be better as RVCA launches its Spring/Summer 2009 collaboration with supermodel turned designer Erin Wasson at New York City’s Lower East Side last Thursday, September 4th. The launch party, with a who’s who from NYC’s fashion/art world, accompanied with campaign photos by Terry Richardson.  Check out the festivities above on a 2.5 minutes YouTube clip created by RVCA.  In the meantime, the much anticipated Erin Wasson x RVCA will be available starting Spring of 2009 at Opening Ceremony and selected retailers world wide.

On Thursday 4th September 2008 in New York City’s Lower East Side, RVCA brought the world of action sports and art culture to the world’s leading fashion elite.

Launching its Erin Wasson x RVCA collaboration for Spring / Summer 2009, RVCA hosted a cocktail party and presentation to end all parties one that New Yorkers are still talking about (and trying to recover from).

Exhibiting campaign imagery, taken by none other than the infamous Terry Richardson, along the walls of a downtown artist loft, together with the hottest models in the industry dressed a selection of outfits from the collection (styled by Wasson herself), the event was all about supermodel-come-designer Erin Wasson’s high fashion take on the surf, skate market, providing a twist even the most discerning of fashionistas cannot wait to add to their Spring / Summer 2009 wardrobes.

DJ’s Leo Fitzpatrick and Spencer Sweeney provided the tunes until late into the night while Belvedere Vodka and AriZona Iced Tea treated guests to unusual cocktails, having taken inspiration from the streets of the NYC and beaches of Orange County.

While the collection was impressive to say the least (and one that is already gaining notoriety amongst fashion’s trend setter crowd), the guest list in attendance was impressive to say the least…..

Erin Wasson herself came out to play, bringing with her a band of cool customers including Barney’s Julie Gilhart, Opening Ceremony’s Humberto Leon and Olivia: Kim, Neiman Marcus’s Ken Downing, Fashion Toast’s Rumi Neely, ANP Quarterly’s Brendan Fowler, designers Alexander Wang, Lindsey Thornburhg and Alexandra Cassaniti, Trovata’s John Whitledge, artists Phil Frost, David Choe, Dmote and Ewok, photographers David Mushegain and Dan Martensen, Vogue Japan’s Gene Krell, The NY Times Guy Trebay, musicians Modrocket and Mickey Avalon and surfers Alex Knost and Nathan Webster, to name just a few.

Embodying Wasson’s low-key style and edge the collection was a true representation of her carefree persona and charm mixed together with RVCA’s roots in action sports and the world of art.

“As an international model, stylist, and designer I have been inspired by the places I visit and people I meet,” says Wasson. For the Spring / Summer 2009 collection, “I was inspired by the streets of New York City and the beach culture of Southern California. I believe that blending these two distinct, yet casual styles is more than just clothing, it is an expression of soul.”

“After getting to meet and spend time with Erin at RVCA gatherings, I realized how full of life and down to earth she really is. She has a unique energy about her that is totally charming. Then you see her on the runway or in campaigns and she has this air of elegant sophistication. Hanging out with the RVCA surf team in Australia and becoming a regular fixture here at RVCA headquarters – this collaboration feels truly genuine – an organic approach to fashion,” says PM Tenore, RVCA Founder and Creative Director.

There is no denying that this match is a natural choice for both RVCA and Wasson. A collaboration between two liked-minded creatives, Erin Wasson x RVCA will be a must have collection for Spring / Summer 2009.

“I am excited to take what people have embraced about my style and share it with cool, confident girls,” says Wasson. “The collaboration with RVCA is a perfect fit for me. We share the same vision and approach to fashion. The idea that the line will be accessible to a range of international consumers is very appealing.”

Erin Wasson x RVCA will be available at Opening Ceremony and other leading boutiques and department stores around the world from Spring 2009.

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