Alife Rivington Club (A.R.C.)’s premium approach to footwear, branding and retail extends to their ‘R’ addition to aZX. On a quest to offer an antidote to the obnoxious footwear on offer elsewhere, their ZX 7000 stays tasteful, with deep reds throughout on an upper constructed from nylon mesh, leather and suede. A simple concept expertly executed, it gives this key moment in adidas running innovation a rugged, eyecatching look that blends two key shades, with undeniably classy results and the laces to match. Bringing the best out this silhouette, the Alife crew have delivered another makeup with panache.

Next page: SNS ZX 450