MEDICOM TOY BE@RBRICK – Breast Cancer Awareness

By - October 2nd, 2008

MEDICOM TOY Co will be releasing this new BE@RBRICK to help raise awareness for Breast Cancer. The breast cancer awareness campaign was started in 1992 by Evelyn Lauder of the Estee Lauder Company who teamed up with Alexandra Penney of Self Magazine. This limited edition BE@RBRICK by MEDICOM TOY Co will feature a metallic Pink head along with a Pink body that features the Pink ribbon often associated with breast cancer awareness. The BE@RBRICK will retail for  ¥1,500 JPY (~ $14 USD) and you can pick it up here. via: Openers