Royalefam – Dead Generals Collection Lookbook

By - October 6th, 2008

sbtg dead generals 05 Royalefam   Dead Generals Collection Lookbook

Over the weekend, sneaker customizer/design Mark Ong, better known as SBTG to most, launched the official lookbook for his label Royalefam‘s Fall/Winter 2008 Collection.  The new collection, titled Dead Generals, is sort of a rebirth in SBTG’s design concept and creative process.  A paradigm shift to whole notion behind his branding, where the old methodology has to be let go, or in a sense “died off”., hence the title Dead Generals.  To drive the importance of this across.  SBTG started the lookbook with a manifesto declaring “A Death Was Imminent”.  Fans could expect a full ensemble of graphic t-shirts, outerwears, cut & sewn and accessories.  In addition, gears like skate decks and of course SBTG’s staple, customized sneakers in coordinating color scheme.  Expect more information and photos to come in the near future.

> SBTG – Royalefam

More images after the jump…

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