The recent Microsoft “I’m a PC” campaign has included a number of celebrities but none more connected to the streetwear movement than Pharrell Williams of N.E.R.D. and The Neptunes. The musician/tastemaker has already cemented himself within the culture by helping bring A Bathing Ape (BAPE) across the Pacific in addition to starting his own clothing brand, BBC/Ice Cream. Here Pharrell takes a second to give a detailed explanation of what N.E.R.D. stands for in his part for the “I’m a PC” campaign.
