Nike President and CEO, Mark Parker, started the keynote address by stating the overview of Nike Considered Design and its expansive goal. “it’s not enough to be solving the challenges of today,” stated Parker, “we are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products.”  This wide reaching development will take place on not one, but all 6 major product categories of Nike: basketball, running, football (soccer), women’s training, men’s training, Nike Sportswear,tennis and ACG (All Condition Gear).