For the Nike Considered Design to successfully be incorporated into Nike product line, a series of predefined perimeters were placed, with some already achieving resounding results. Outlined by Nike Considered General Manager, Lorrie Vogel, these perimeters include:

- 2/3 of the base materials in each product are recycled
- 30% reduction in product packaging
- water-based adhesives to prevent toxic emission
- waterless dye

A Considered Design Ethos, similar to a mission statement, was also drawn up to further disseminate the concepts behind Nike Considered Design. To assist designers on reaching each of these elements, a Considered Index will serve as a guide during the product development process, of which 4 categories are scored accordingly. Already set publicly, the goals of Considered Design are to have 100% of Nike footwear adhere to its standards by the year 2011, follow by all Nike apparel by 2015 and all equipment by 2020. The final objective to produce product with a fully closed loop, meaning all base materials will be from recycled sources and that all products will be recycled.