Contrary to what most believe, Nike involvement in sustainability didn’t begin with the Nike Considered product line launch in 2005. Instead, as explained by lead designer Richard Clarke, it could be traced to one of Nike’s earliest design by the legendary Bill Bowerman, the Nike Sock Racer, in 1985. It was then followed by other environmentally sound products, like Nike Woven, the Zvezdochka by Marc Newson, and the much talked about Air Jordan XX3. Nike also established programs in support of its sustainability initiatives. The Reuse-A-Shoe program in 1990, the usage of organic cotton (Nike is the world’s 2nd largest purchaser of organic cotton), and installation of 6 wind turbines at its Belgium distribution center.