With their resounding success on the court of Beijing Summer Olympic this year. The U.S. Men’s Basketball Team not only reaffirm their place on the international circuit but also won new fans across the globe. In part as his introduction to these new admirers as well as a celebration to his sixth signature edition. Nike and Nike China created the LeBron Six Experience Center at its Nike 706 event space in Beijing.
Filled with exhibits in multimedia forms, from bold murals to large motion graphics narrated by the famous Issac Perry, LeBron Six Experience Center not only tells the story of NBA star athlete LeBron James but the history of the game itself. The centerpiece, or rather centerpieces, of the exhibition are the 6 mammoth pillars that dominate the space. Adorned in black and dark red colorways, as with the recently release Nike Zoom LeBron Six sneaker. Each represents the 6 core elements – pass, dunk, drive, steal, fade away, and draw, to LeBron’s uncanny performance on the basketball court. One special feature of the space, with a flick of the switch, all 6 pillars will retract into Nike 706 ceiling, revealing a full size basketball court. During the duration of the exhibit, Nike will host a series of 5 on 5 games with players from local schools. Other special events to take place include a daily drawing where 1 lucky visitor will win a pair of Nike Zoom LeBron Six, with a opportunity to win the grand prize – all paid trip to the 2009 NBA Finals. The Nike 706 – LeBron Six Experience Center will open to the general public on Monday, December 1st, and last till February 28th, 2009.
798 Factory, No. 2 Jiu Xian Quao Road | Map
Exhibition Date: December 1st (Monday) – February 28th, 2009
More images after the jump…