Softwear by Microsoft T-Shirt Launch Party – Common

By - December 4th, 2008

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Last night in New York City, Microsoft quietly launched a t-shirt line called “Softwear by Microsoft” in collaboration with recording artist Common. While Nike has their Nike Sportswear line for lifestyle apparel, Microsoft’s play on the word “softwear”, just a slight misspelling of ‘software’, is also gear toward youth lifestyle. Or perhaps its geek lifestyle. With the help of Common, who designed a number of tees called ‘Common for Softwear’, the line sheet definitely pulls it back toward youth lifestyle. Some of you may think its unimaginable that the software giant would do such a thing and may be have thoughts of ugly t-shirts designed by software engineers or programmers. We are happy to say, the t-shirts do not suck and are quite playful. The Common for Softwear shirts are a bit more designed and playful while the Softwear by Microsoft designs are more on the humor and heritage tip.

For the launch, Softwear by Microsoft threw a quiet party for a good gathering of guests who mingled while DJ Biz Markie provided the tracks. Half way into the evening Common stopped by to provide a few tracks of his own with DJ Biz Markie joining him for a number as well. Check out the video below.

Photos and video below…

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Microsoft Softwear

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Microsoft Softwear

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Microsoft Softwear

Look out for the MS DOS tee!

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Common for Softwear

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Common for Softwear

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Common for Softwear

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Common for Softwear

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Bartender with Common for Softwear t-shirt in the background

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Jeremy Piven and Common

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Perhaps we’ll see ‘Ari Gold’ with a Microsoft Softwear tee on a future epsoide of Entourage? microsoft softwear launch 17 Softwear by Microsoft T Shirt Launch Party   Common

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Common and Biz Markie (and Biz Markie with Barak Obama)

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