If you weren’t amused by the previous two Nike commercials for Kobe Bryant and his newest signature shoe, the Nike Zoom Kobe IV, then here is something that is not as humorous and more appealing to those of you basketball players and Kobe fans. The commercial chooses to focus on Kobe’s work ethic and ability to push through pain throughout the course of his career to show that he “really wants it” as opposed to his signature shoes.

> Nike: Kobe Bryant – Ankle Insurance

> Nike: Kobe Bryant - NIKEiD with Mike Epps & DJ AM