With firm background in the street and Hip Hop scene, rapper Big O, of the legendary Japanese rap group Shakkazombie, have been busy with the creation of 2009 Spring Summer collection for http://phenomenon.tv/” target=”_blank”>PHENOMENON. While at the beginning of the brand, heavy Hip Hop influences were very evident however current collection seem to be influenced by high fashion with a hint of street culture. The brand has certainly evolved with their experimentation of unique silhouette and fit, not to mention the use of patterns and colors. Some of the items are already available through out authorized select stores and PHENOMENON/SWAGGER online store http://choiceisyours.jp” target=”_blank”>Choice Is Yours.
http://phenomenon.tv/” target=”_blank”>> PHENOMENON
http://choiceisyours.jp” target=”_blank”>> Choice Is Yours
More photos after the jump…