The Row by Mary-Kate + Ashley Olsen – Menswear

By - February 5th, 2009

0205 the row men 01 The Row by Mary Kate + Ashley Olsen   Menswear

According to WWD, Mary-Kate and Ashley Olsen is launching a menswear collection under their label The Row. The Row’s women’s collection is already well established and takes inspiration from the fabrics and tailoring traditions of menswear so its not surprising for the expansion. The Olsens are committed to making the garments in America, Ashley says, “That’s our thing — an American brand made in America. When we looked in the men’s market, we couldn’t really find basics you could wear with designer — the same concept as our women’s. So we started the process with pants and blazers, because we knew it would take time to get that right.” Prices are just as hefty as their womenswear collection, “retail prices for the 35 men’s pieces range from $230 for a two-ply T-shirt to $3,200 for a cashmere overcoat. Patterns include herringbone and plaid, and the palette is all neutral. Tailored pieces feature soft construction. Trousers come in two fits, but both are relaxed. Sweaters are perhaps the most distinctive items, especially one style with a cowled shawl collar. ” More info on the release to come.

More pics after the jump…

0205 the row men 02 The Row by Mary Kate + Ashley Olsen   Menswear

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