This spring the Converse by John Varvatos campaign marks the “Get Chucked” debut of Sarah Ruba, top model and founding member of the electro-soul band New Look! Fashion photographer Keiron O’Connor was inspired by artistic camaraderie and energy, captures a mood of optimism and youthful irreverence, resulting in a series of images that incorporate an evolved design aesthetic reflecting the creative environment of an artist. Yard, the creative agency behind the campaign, collaborated with O’Connor, John Varvatos and Converse to create this modern graphic execution. The images were shot in a downtown artists loft space for the company’s premium men’s and women’s apparel and footwear collections.
The Spring 2009 men’s and women’s collections continues with the rock “n roll edge offering a range of high-end vintage inspired knits, tops, graphic tees, dresses, sweaters, tailored jackets, denim, woven bottoms, leathers and outerwear pieces. The CVO Wingtip Slip and Loose Fit Slip shoes are new styles for footwear. The Chuck Taylor All Star Bosey Boot will be issued in a second installment this season in signature painted-canvas styles, while the Chuck Taylor All Star shoe will be offered in stand-out metallic silver high-top and slip versions. The collection will be available nationwide at specialty retailers, department stores and online at www.converse.com this month.
“This campaign is about characters and their personalities. Converse has always been about expressing yourself, and we have fully embraced that ideal here. Our latest “Get Chucked’ series goes to the heart of both brands,” said John Varvatos. “We’re inspired by art, music and collaboration, and this campaign directly reflects the idealism of the “downtown’ loft mood be it Manhattan, London or Tokyo.”
More pics after the jump…