While industry insiders checked out its premium Black Gold Collection at Bryant Park, denim giant http://diesel.com/” target=”_blank”>Diesel synchronizes it with the opening of its largest retail location thus far on New York’s prime Fifth Avenue. A daunting undertaking, the store, which occupies the same space as the former Gucci flagship, took a team of 300 construction workers on 24/7 working schedule 14 months to complete. Artisans were flown in from Italy, along with craftman in the US, to complete the intricate finishes, including a massive embossed, hand-cut black steel with cast glass fa §ade of Diesel’s logo Mohican Head on the store’s exterior. Named Diesel Planet, the store is the 4th incarnation of Diesel Planet retail theme worldwide and the 7th Diesel retail location in NYC.
Inside, a 3-level emporium, measured at 20,000 square-foot, will showcase all of Diesel and Diesel Black Gold Collections. This includes timepiece, eyewear, bags, intimates, footwear, along with apparels. Not to mention an offering of over 700 styles of denim. Other unique services include a customization program where buyer could laser-etched their name or initials on the waistband of their denims. On site tailoring, Wi-Fi connectivity, “Power Shopper” where shopper could charge their mobile devices, and much more. To entertain visitors, mini DJ booth will be on every floor to provide lively music mix.
Diesel Planet Flagship – NYC
685 Fifth Avenue | http://maps.google.com/maps?q=685+5th+Ave,+New+York,+New+York,+New+York+10022&oe=utf-8&client=firefox-a&ie=UTF8&hl=en&cd=1&geocode=FVn2bQIdhzmX-w&split=0&sll=37.0625,-95.677068&sspn=23.875,57.630033&ll=40.762374,-73.97541&spn=0.018073,0.04549&t=h&z=15&iwloc=addr” target=”_blank”>Map
(Corner of 54th Street)
New York, NY 10022
http://diesel.com/” target=”_blank”>> Diesel
More images after the jump…