Casio G-Shock – David Perez Shadi “Life is Tough” Exhibit

By - February 20th, 2009

Casio G Shock   David Perez Shadi Life is Tough Exhibit

Casio G-Shock Presents: David Perez Shadi “Life is Tough” Photo Exhibition

To juxtapose its legendary endurance against the backdrop of real life,” target=”_blank”>Casio G-Shock commissioned iconic New York photographer,” target=”_blank”>David Perez Shadi, for exhibition titled Life is Tough, intimate portraits of individuals going through the daily grinds and holding on their own.  David Perez Shadi, or better known as” target=”_blank”>Shadi, has worked inn every aspect of the “visual” industry.  From fashion photography with Ken Nahoum to marketing campaign for Stussy and Supreme; while directed some of the most memorable music videos in between, such as hip-hop group House of Pain’s Jump Around

The exhibition will open this Saturday, February 21st, at” target=”_blank”>Fred Segal department store in Santa Monica.  Opening will include a cocktail reception and live music by Ty G and Max.

Fred Segal – Santa Monica
420 Broadway | Casio G Shock   David Perez Shadi Life is Tough Exhibit,-118.492656&spn=0.019813,0.04549&t=h&z=15&iwloc=addr” target=”_blank”>Map
Santa Monica, CA 90401
TEL #: 310-458-2800

Opening Reception: February 21st (Saturday) | 5 pm – 7 pm

RSVP:”>” target=”_blank”>> Fred Segal” target=”_blank”>> Casio G-Shock” target=”_blank”>> David Perez Shadi

Full flyer after the jump…

Casio G Shock   David Perez Shadi Life is Tough Exhibit