Upper Playground x New Era – UPLB 59FIFTY Cap

By - February 25th, 2009

 Upper Playground x New Era   UPLB 59FIFTY Cap

Despite recent set backs on the issue of doping, Americans’ favorite past time, baseball, is marking the start of 2009 season with Spring Training today. To be part of this annual fervor, retailer Upper Playground just launched its own version of MLB, the Upper Playground League Baseball (UPLB). Designed in conjunction with creative agency Morning Breath, the Upper Playground fictional baseball league constitutes urban legends and stereotypes on each of the 12 teams/cities represented. The Chicago Racketeers, harks back to the city’s gangland days. As the major city with the worst crime rate, there is New York Pickpockets. San Francisco Panhandlers for that city’s candor attitude towards homelessness. There is even a team not represented, the Miami Kilos, since illicit drug trade never should be taken lightly. Each is characterized with a dose of cynicism, humor and fun.

Made from 100% wool and through New Era‘s 59FIFTY method, the UPLB collection of fitted caps (and coordinating t-shirts) are available now at all Upper Playground retail location and its online store.

> Upper Playground
> New Era
> Morning Breath

More images after the jump…

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – Los Angeles Diablos

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – Philadelphia Players

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – Oakland Outlaws

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – Seattle Hoods

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – Portland Vipers

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – New York Pickpockets

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – Boston Stranglers

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – Brooklyn Brawlers

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – Chicago Racketeers

Upper Playground x New Era   UPLB 59FIFTY Cap
Upper Playground x New Era – UPLB 59FIFTY Fitted Cap – Cleveland Slingshots

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