Y-3 – 2009 Spring Summer Campaign

For the 2009 Spring Summer collection campaign, Y-3 has appointed branding veterans Lloyd & Co to produce a short film that will promote and set the tone for the current collection. The story is fluent yet ambiguous, with male and female characters making connection during their inner city fitness routine. This is a good quality short film that emphasises the Y-3 concept of seemless fusion between athletic and high fashion.

> Y-3

> Lloyd & Co