For denim connoisseurs, great jeans are not just about the cuts, rises and washesâ€”details like hemming and stitching, right down to the button holes matter. Self Edge is the ultimate denim source that gathers the world’s finest denim and make them accessible for all under one roof.
Not your typical Seven jeans retailer, San Francisco-based Self Edge carries quality denim from brands like Dry Bones, a Japanese denim brand with almost 20 years of denim and garment production experience. Self Edge is also the exclusive retailer for Dry Bones in North America. Some of the other lines include Sling& Stones, a brand with a penchant for 24kt gold plated embroidery thread; and Mister Freedom, a denim brainchild born in Los Angeles and manufactured in Japan and USA.
Other than sourcing out edgy, quality denim, Self Edge also produces its own Self Edge line. It collaborates with Cone Denim and has the entire collection manufactured in America. The Self Edge line carries conscientiously constructed selvedge jeans woven by Cone narrow looms. These selvedge jeans are durable with clean-cut edges that do not unravel; Cone Denim is the only manufacturer of selvedge jeans on this side of the hemisphere. All pieces from the Self Edge collection are produced with Organic super low run denim, hand sewn button holes, vintage deadstock buttons, hand braided faux-chainstitch run-off and hand machines sewn labels (most labels are embroidered). The attention to details that Self Edge pays to its own line is indicative of its demand for quality.
The Self Edge x Dry Bones x Super future= SEXDBXS09 jean is a diligent construction of exclusive 16oz selvedge demin of pure indigo dyed cotton. This straight fit jean is slightly slimmed down with military grade canvas lined rear pockets. It also boasts hidden rivets and the iconic dual-tone Superfuture “Rep Bar” stitch. This pair of jeans was released on February 28th, and is the one everyone wants to be seen in. It is available at the Self Edge online shop.
714 Valencia Street | Map
San Francisco, CA 94110