Dr. Martens – For Life Collection

By - March 14th, 2009

1460 8 eye boot Dr. Martens   For Life Collection

With the world’s finances in the dumps and companies liquidating their assets one after another, people are looking for things that actually last. In terms of retail, that means going back to basics and buying heritage items rather than short-lived pieces. With this in mind, British footwear icon, Dr. Martens, launched its For Life Collection. The For Life range reinforces classic 8-Eye and 3-Eye in a total of 7 colors with some technical reinforcements. The new line is Goodyear welted with upper and sole sewn instead of glued together. The upper is made from Hardlife leather through drum stuffing, a process which saturates the leather with water-resistant waxes instead of merely coating the surface. The brand also added thickness to the inner core of the sole to increase its durability. The best part about this collection? Lifetime guarantee to cover damages caused by wear and tear for these shoes. They are now available at the For Life Collection microsite.

> Dr Martens – For Life Collection

More photos after the jump…

1460 8 eye boot iii Dr. Martens   For Life Collection

1461 3 eye shoe ii Dr. Martens   For Life Collection

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