While on the subject of Gallery 1950’s new collection, which launches today at selected retailers worldwide, G1950 will also release a special set of 100% & 400% BE@RBRICK at its Ebisu flagship store today as well. Produced in conjunction with MEDICOM TOY CO., the special BE@BRICK set, like the popular ones launched last year, marks the anniversary of G1950, the 14th to be exact. During a brief visit to the G1950 headquarter, Shuzo Kita, the director of the label explained the origin of this year’s design. The numerous labels and logos from Resonate to ELT, which covered the majority of the figure’s exterior, were at one time or another G1950 collaborators or labels G1950 carries. It was also Kita-san’s way to show G1950’s support during the current economic hardship since many labels did not exist 10 years ago.
As for the colorway of orange, blue, and black on the 400%, they are a reflection of Kita-san’s personal interest in the sport of mixed martial arts. The color orange is already prominent as G1950’s logo. So Kita-san decided to create a BE@RBRICK out of the likeness of Kazushi Sakuraba (桜庭和志), one of the most decorated mixed martial artists, who coincidentally wore orange t-shirts during pre-fight sparring. A distinctive silhouette of Sakuraba appears on the BE@RBRICK in the forms of orange t-shirt, blue fight gloves, and black shorts. There is also a all-black 100% BE@RBRICK and a third, secret “blind-box” design.
Both 100% & 400% of G1950 14th anniversary BE@RBRICK and limited edition t-shirts marking the occasion are all available today at G1950’s Ebisu flagship.
Gallery 1950 (G1950)
2-28-7 Ebisu | Map
Shibuya-ku, Tokyo Japan
TEL #: 03-3473-1950
Release Date: June 6th (Today!)
