All lucrative businesses have a definitive goal, a superior product, knowledge, expertise, foresight, and strategy. An example of these phenomena is the design, research and strategist conglomerate known as the Keystone Design Union (KDU). The private creative collective is the brainchild of marketing and branding ace, David Gensler. But, Gensler is not alone in managing this creative powerhouse. The current creative director and senior partner, Aerosyn-Lex Mestrovic has made the impact of the Keystone Design Union seen everyday throughout the world. Gradient Magazine had the privilege of catching up with Gensler and Lex to discuss the KDU and capture the future vision of design, marketing, and fashion.
Check out the full interview at Gradient Magazine's new website.