To have a better idea of how the new MEDICOM TOY - BE@RBRICK W@TCH iPhone App works and the software’s interactivity.  The software design firm, cayto, created a brief video in Tokyo’s train station to demonstrate its functions, where you will see the interaction between the end user and the virtual BE@RBRICK.

> BE@RBRICK W@TCH

> MEDICOM TOY CO.
> BE@RBRICK
> cayto