Nike Sportswear – Air Maxim 1 | Sport Red + Varsity Blue

By - July 1st, 2009

nike sportswear air maxim 1 00 570x425 Nike Sportswear   Air Maxim 1 | Sport Red + Varsity Blue

One of Nike‘s most innovative sneakers, Air Max was first introduced in 1987, catering specifically to runners, The signature see-through Air Sole attracted the attention of consumers and runners, and continues to be a staple in the market. This season, the folks at Nike Sportswear took cues from Air Max and created an original – Air Maxim 1.

The new Air Maxim 1 is 66% lighter than the Original Air Max 1, clocking in at only 10.1 oz. This is made possible by both the Acespan Mesh that was developed in 2008 for the Lunar Racer, and also a new Flywire technology used in the 2008 Zoom Victory Spike. Available in a Sport Red and Varsity Blue, the original Air Max 1 colorway and a perfect complement to this 4th of July Weekend, the Air Maxim also feature interesting translucent rip-stop nylon upper that is stylistically reminiscent of the see through Air Soles. As Nike Sportswear Design Director Jesse Leyva stated “We took the original Air Max 1 design brief and ran it through a present-day filter.”  He also added “We tried to solve the very same problems Tinker Hatfield did with the technology of that time, using the technologies and Nike sporting innovations of today and tomorrow.”

Beginning shipping a few weeks ago, the Nike Sportswear  Air Maxim 1 will arrive in selected retailers in the coming weeks.  In the meantime, you have the opportunity to win a pair of Air Maxim 1 Sport Red Edition in US Size 9 for FREE by simply entering the Freshness Giveaway this week.

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nike sportswear air maxim 1 sport red 01 Nike Sportswear   Air Maxim 1 | Sport Red + Varsity Blue

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nike sportswear air maxim 1 sport red 04 Nike Sportswear   Air Maxim 1 | Sport Red + Varsity Blue

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