Art Production Fund operated with a mission to help artists realize projects that are difficult to produce and also reach new audience and public penetration. With the fund’s new projects though, the organization is not only help artists infiltrate the public and get their name out there, it is also helping people own art. The organization worked with a group of artists to transfer their art onto beach towels, making art in museums and galleries something more than just a distant dream.
The Raymond Pettibon towel features a painting of a surfer by Pettibon which was first showcased at Art Basel Miami. The painting of a surfer with distinct painterly strokes is paired with the text, “later he could be seen in the beach parking lot, behind his van, a towel wrapped around his middle, changing out of his wet summer suit”, giving his viewers a mental image that lasts beyond the painting itself.
The painting may be out of reach, but the towel is up for grabs now exclusively at Opening Ceremony. Check out other artists such as Karen Kiliminik and Julian Schnabel for their towels.