One of another occasion when we feel a pang of jealousy for those living in the joys of Southern California arose when Nike Inc. opened up 225 Forest, a stunning retail experience that houses all its action sports brands such as Nike SB, Nike 6.0, Converse and Hurley all under one roof. The store is located in the very befitting town of Laguna Beach of Orange County.
Going in conjunction with the culture of the town and city it’s located in, 225 Forest is decked out in artwork by Dalek and Bob Dob. The store’s decor is rather deconstructed in simple metal shelves, stripped wooden floors, exposed concrete walls and cement walls that are brushed over with logos and paint.
Other than the usual collection and line-up from these brands, the store also features a very special “The Workshop” where customers can customize their selected items. The workshop includes Hurley Heat, Converse Ink and NIKEiD, so everyone can get just exactly what they are looking for.
If you are searching for a reason to make a summer trip to the West Coast, 225 Forest should be one of them, and a weighty one too. via: slamxhype
225 Forest Avenue | Map
Laguna Beach, CA 92651