Casio G-Shock - "Shock The World Tour 2009" - New York City Event Recap

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Last night, Casio G-Shock's "Shock The World Tour 2009" finally hit New York City at Cipriani on 55 Wall Street. The event space was transformed into an ultimate showcase of the latest Casio G-Shock timepieces, technology advancement, limited edition and collaborative pieces. It also set the stage for the preview of the upcoming tour of hip-hop/fashion whiz kid, Kanye West.

The keynote speakers for the press conference that day prior to Kanye's performance include Casio executives Shigenori Itoh, Etsuro Nakajima, John Hamolish and David Johnson, and executives from Tourneau, Richard Gellman and Richard Caniglia. Other appearances include Los Angele's finest tattoo artist, Mister Cartoon, who was at the event to speak about his collaborative DW6900 piece, and Casio Brand Ambassadors, Stevie Williams, Erica Hosseini, Gabe Kling and Matt Hammer.

Some exciting products and events that were unveiled last night include the Casio Concept Shop in Tourneau TimeMachine in New York City, new collaborative pieces with Redman, Todd Jordan and Mister Cartoon, and also an addition of a new G-Shock Mini to the G-Shock family in the U.S.

The event was rather star studded with hip-hop mogul Russell Simmons, hip-hop song belle, Estelle, and America's Next Top Model Cycle 8 Winner, Jaslene Gonzales making apperances at the private party and concert. Kanye West's psychedlic live performance livened the party with a dazzling array and creative use of LED light displays that flashed in sync to the music. Check out our photos from the event and we will be keeping everyone updated on more G-Shock news to come.

> Freshness Feature: Interview with Kikuo Ibe - The Father of G-Shock

> Casio G-Shock

> Casio G-Shock Web Magazine

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