Along with a series of limited edition models of the newly introduced Nike Air Max LeBron VII (7), Nike will also present LeBron James with several one-of-the-kind Air Max LeBron VII, each customized by a local artist from each stop of his 2009 World Tour (coincide with the premiere of More Than a Game documentary feature). The first being one designed by the Chicago-base artist Jeff Zimmerman.
Known for his Pop-Art murals, designs on everyday goods, and political figure portraits, Zimmerman integrate the contemporary art forms with design skills he acquired as a graphic designer. Thus making his works a rich mosaic of diversity while juxtaposed with abstract appearances, all elements visible in Zimmerman’s Air Max LeBron VII. To highlight LeBron’s work ethics and driven personality, Zimmerman added a worn-out Nike Swoosh onto the design. Vibrant colors splashed across the pair creates a sense of agility and speed, something LeBron excel both on and off the court. As representation of his hometown of Chicago, Zimmerman incorporated several Chicago signatures, including the city’s flag and a Chicago-style hot dog.
The second pair from the Artist Series will be presented tomorrow when the LeBron James 2009 World Tour visit Washington D.C.