Nike Basketball – “More Than A Game” – LeBron 2009 World Tour – DC

By - August 15th, 2009

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An onslaught of children took over the Washington Kastles Stadium at the nation’s capital yesterday, Aug 15, despite the raging summer heat. School kids among other members of the community sported red “ More Than A Game” LeBron tees and some donned temporary tattoos to show their support for this year’s MVP from Akron, Ohio.

Freshness was at the DC leg of the More Than A Game: The Tour where the basketball star promoted his upcoming film, “More Than A Game” and connected with the local community through youth empowering activities and community service. The star attended basketball clinics, local all star games and played HORSE with young aspiring basketballers, delivering the theme for this leg of the tour– community.

Other than on going games, various entertainment and refreshment booths were set up for the public to try out everything ranging from shoe whitening to DJ-ing and getting a free haircut. Amidst the festivities, LeBron arrived at the stadium and took the stage with several co-stars from the film and discussed making of the movie; after which, LeBron was gifted the second pair in the Artist Series of LeBron Air Max VII that is designed by local tattoo artist, Cynthia Rudzis.

The event lasted a good two and a half hours but that wasn’t the end of what LeBron and Nike Basketball had in store for the DC community. The parties also announced an upcoming plan to refurbish an outdoor basketball court for the Department of Recreation’s Barry Farm Housing Development located in Southeast Washington, DC. The basketball court will be made from Nike Grind, a raw material used in sports and playground surfaces and nike products as a part of the brand’s eco-friendly Resues-A-Shoe program.

Check out our event photos and get a feel of the tour before LeBron makes his way over to the city near you!

> Nike Basketball

> More Than A Game

> More Than A Game: The Tour

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1 comments
Bibz85
Bibz85

wow...looks great cant wait for the NYC event