Burger King – FLAME By BK | Whopper Burger Scented Fragrance

By - August 18th, 2009

Burger King   FLAME By BK | Whopper Burger Scented Fragrance

Controversy abound, from its hilarious Un-Pimp Da Auto commercials for http://vw.com” target=”_blank”>Volkswagen to the provocative anti-smoking campaign http://thetruth.com” target=”_blank”>The Truth, advertisement firm http://cpbgroup.com/” target=”_blank”>Crispin PORTER + Bogusky thrives under the constant pressure. It is its success, however, in turning around the simple fast food giant http://bk.com” target=”_blank”>Burger King and halting its hemorrhage of market share, that put the once boutique firm into a major player.  Since introducing http://bk.com/en/us/campaigns/subservient-chicken.html” target=”_blank”>The Subservient Chicken campaign on both TV and the Internet, to its most recent http://whoppersacrifice.com” target=”_blank”>Whopper Sacrifice, a Facebook only application where people have to de-list 10 of their friends in order to receive a free Whopper, Crispin PORTER + Bogusky introduce the http://bk.com/en/us/campaigns/fire-meets-desire.html” target=”_blank”>FLAME by BK, a body spray that holds the essence of Burger King Whopper, giving it a slight scent of flame grilled beef patty.  To add a hint of realism, FLAME by BK is actually for sale at http://store.rickysnyc.com/Burger-King-Flame-p/flame.htm” target=”_blank”>Ricky’s beauty supply chain in the U.S. and http://red5.co.uk/RED5-Stores-p-12.html” target=”_blank”>RED5 boutiques in England.  An very interesting exercise in subversive marketing.

http://bk.com/en/us/campaigns/fire-meets-desire.html” target=”_blank”>> Burger King – FLAME By BK

http://cpbgroup.com/” target=”_blank”>> Crispin PORTER + Bogusky
http://bk.com” target=”_blank”>> Burger King

Burger King   FLAME By BK | Whopper Burger Scented Fragrance

Burger King   FLAME By BK | Whopper Burger Scented Fragrance

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