Directed by Lazio Jefferson, ROCKSMITH‘s new video lookbook for Fall 2009 highlights the sights and sounds of Sunset Park, Brooklyn. Titled Undisputed and featuring William Shamar Whitt, the NY Golden Gloves Boxing Champ who also hailed from Brooklyn. The 1-minute short hinted upcoming releases from ROCKSMITH, including several caps created in conjunction with New Era. This include the New Money EDU design, a Brooklyn Loc’ Cap, said to be inspired by Easy-E’s Compton Cap, and the Slumdog Fitted. A subsequent launch of ROCKSMITH Fall/Holiday 2009 Collection will begin in the coming weeks and last till end of the year. Be on the lookout for them at your retailers near you.
By- August 19th, 2009