With the presentation of a limited series Nike Air Max LeBron VII (7) during each leg on his More Than A Game World Tour, Nike will also present LeBron James with an one-of-the-kind Air Max LeBron VII, each customized by a local artist ). The third in the series was designed by Ohio-base tattoo artist James Hayden.
In many ways, James Hayden and LeBron James shared several similarities. Both are from the heartland of America, where hard work and dedications are valued. Like LeBron, it was Hayden’s mother, Maureen Hayden, who guided him in his passion, in this case, for visual arts. From his time as an elementary school student till high school, James Hayden excelled in his craft, attending as many programs as he can to further his skills. In 2000, Hayden begin to explore the possibility of tattooing. His success in the field made him now the go to artist in Cleveland, with a impressive client list, including LeBron James himself.
With his customized edition, Hayden wanted to portray the LeBron James that the public seldom sees. An individual who is intensively focus and driven, both on and off the court. One who love his family and dedication to his team and city, a theme that reoccurred time and time again in his tattoos and now, on this one-of-one edition of Air Max LeBron VII (7)