On the streets of Hegdehaugsveien, trendy high street shops such as Zara and H&M draw in stylish crowds clamoring for a piece of the latest runway remake. It is amidst the fashionable district that skateboarding and snowboarding label WeSC decided to open up their first concept store in Norway and bring a little street into the area. Literally.
Designed by Arkitekturverkstedet i Oslo, the Designer Saturdays Award nominated retail space translates the action packed space of skating ramps into an indoor affair. The interior is constructed out of plywood, inspired by the material used to forge ramps, and everything from storage boxes to display walls and floor are clad in birch plywood tiles. The tiles are crafted into boxes with the WeSC logo carved out of some of them, tying the clean yet deconstructed look together. 110 boxes are stacked in a deliberate haphazard manner as both storage and display. Spotlight and lamps are strategically placed to convey an effortless look that light up the store in a bright, playful manner.
Unlike the rest of the store which was kept simple in both design and color, the changing room is a space flanked with mirrors, “WeSC” inscribed green box that serves as a seat or platform, and is repeated in the mirror images, creating a jewel-like look.
One of the best retail store designs that actually relates perfectly to the brand we have seen just yet. Check out the interior photos below and see for yourself.