350 art works spread across 760 square-kilometer (293 square-mile), the Echigo-Tsumari Art Triennial is perhaps the largest art event of its kind in Asia. Its creation was in part to address an area in need. The Niigata Prefecture in Eastern Japan, like many other rural areas in Japan, is experiencing a rapid “depopulation” in recent years as residents moved to urban centers for better opportunities. By permitting artists to transform these abandoned landscapes, the Triennial organizers hope to revitalize these regions into creative hubs, even if it is temporary. In promoting the event, Satoshi Suzuki of Loopwheeler designed several items, including the long-sleeve t-shirt seen above. Constructed from premium cotton jersey weaved by loopwheel looms, each is transformed by graphics resembling sponsors on a cycling jersey. Further tying the 2 concepts together, Loopeheeler coined the term “Tour de Tsumari”, in reference to the most famous cycling race, Tour de France.