It had been almost two decades since New Balance launched the first of its 99x series in 1982, and more than ten years after the first release of the 999 model, which was also the most technologically advanced shoe of its time. This year, the 999 is re-issued with a new look as the NB Feral 999 collection, basing each shoe design on animals that are marks of the Asian urban jungle.
Prior to the official release on a deliberate 09.09.09, a launch event was held in Singapore today, Sep 1, at the Helipad. Installation of 3D animal puzzles and artwork such as paintings corresponding to the shoe designs are set up around the Helipad space to intermingle with the display of new kicks. Check out Freshness’s photos from the event set up and get a feel for the Feral Creation Collection in its natural habitat- a wild urban jungle playground in the heart of Asia’s hub.
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