There is nothing like bringing in fresh perspective to inject energy into an experienced brand. adidas Originals brought in some new blood this year to create a collaborative Consortium Pack– also one of the most discussed and watched collaborative series of 2009. While it is fun and always surprising to bring in people from another discipline to work on sneakers, who else would know what consumers want better than the retailers on the front line?
As such, adidas Originals enlisted the help of 26 Consortium retailers from around the globe to create some very original kicks in various models and silhouettes. To be released this coming weekend at Invincible East & West in Taiwan is the collaborative Rod Laver model. The three partners included in this series are UNDEFEATED, Dave’s Quality Meat (DQM) and LimitEDitions. While the colorways and materials used differ from shoe to shoe, all three variations feature the signature “hand-shake” logo for the Consortium Pack, and respective label’s logo on the inner shoe pad and heel.
Check out DQM’s “Recession Special” in maroon, UNDEFEATED’s winning pair in yellow and tan, and LimitEDition’s striking yellow and red. As usual, international orders are welcome at Invincible, so interested parties simply e-mail your orders to email@example.com
Release Date: September 5th (Saturday)
1F., No.3, Alley 35, Lane 181, Sec. 4, Jhongsiao E. Rd., | Map
Da-an District, Taipei City Taiwan
TEL #: +886-2-8771-9958