Come every September issues, descriptive terms like “influencer” or “trend setter” dotted the pages of fashion magazines, men or women able to alter course of the market at a whim. In spite of their far reaching capacity, however. They still have to operate within the confine of the marketplace and be in tune to the ever changing trends. Then there are the “Market Makers”, who operate under completely different sets of rules, where products and designs initiate the marketplace to follow, or just simply establish a new one.
2 men who undoubtedly are in this latter category are Fraser Cooke of Nike Global Brand Energy and Hiroshi Fujiwara, head of fragment design and among many others. We caught up with both gentlemen in Taiwan recently for a candid conversation in regard to Nike Global Brand Energy, SoHo Project in Tokyo Bay, and the positive angle to the current economic down turn.