Billionaire Boys Club + Ice Cream – Fashion’s Night Out | With Pharrell Williams

By - September 11th, 2009

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

Last evening’s Fashion’s Night Out event here at New York was an astounding success as thousands of shoppers flooded the streets all over the city, including the neighborhood of SoHo. Among the stores on “the must visit list” of many was BBC | Ice Cream on West Broadway, where Pharrell Williams greeted fans at the store.   Around 800 people, many since 9 am in the morning, lined for the special session.   The highlight of the evening came when Pharrell unexpectedly ran out of the store to greet someone in a passing limousine, ensuing a brief chase by fans and shoppers down West Broadway.   Even after the special edition 3M Reflective NYC T-Shirt and Heart & Mind New Era Fitted Cap were sold out, hundreds still corralled around the store, when another surprise walked into the store, Kid Cudi followed by Jadakiss.   The crowd grew to such a size that even the New York Police Department had a difficult time dispersing them towards the end of the evening.

BBC | Ice Cream – New York
456 West Broadway | Map
New York, NY 10012

> BBC | Ice Cream
> Fashion’s Night Out

> Pharrell Williams
> Kid Cudi
> Jadakiss

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

Billionaire Boys Club + Ice Cream   Fashions Night Out | With Pharrell Williams

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