Mercury Music Prize winning recording artist, Dizzee Rascal collaborated with Nike Sportswear and his long-time collaborator, Ben Drury (who had designed the art work of three of Dizzee Rascal’s albums) to release a limited edition Air Max 90, called “Tongue N’ Cheek”, corresponding with the artist’s fourth album drop. Developing the design based more on literal interpretation than figurative, the shoe tongue is pink, just like the anatomical tongue; also, the “u” in the embroidery of “tongue” takes the actual shape of the tongue. The rest of the shoes are kept clean in white premium grade soft leather and high knap suede. The toe box features perforated details which are carried through to the heel wrap. Other than the embroidery, the heel tab also gets some personalized design with an embossed reflective Dizzee man heel logo.
Dropping exclusively at Nike Sportswear London, the shoes will be available on Sep 18, just days before Dizzee’s fourth album release.
Release Date: September 18th (Friday)