Karl Lagerfeld X Dom Pérignon – Visions and A Decision | Photography Campaign

By - September 12th, 2009

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This is a story of wealth, of decadence and most important of all-style. With supermodel Claudia Schiffer dressed up as a femme fatale with looks to kill, fashion maestro Karl Lagerfeld pitted Schiffer against Brad Koenig in a photography narrative of a Dom Perignon heir on the hunt for the perfect woman.

The campaign in ode of Dom P ©rignon’s seminal Oenotheque vintage (Oenotheque meaning ‘the library of wines’) which is also the holy grail in Dom P ©rignon’s cellar, features Schiffer role-playing several female archetypes ranging from the sexy oriental temptress to disco queen and lusted dominatrix and Koenig as a willing victim of old money.

The transformation and progression of Schiffer’s character from an 18th century lady to the 21st century woman is meant to parallel Oenotheque’s aging concept– transformed and different, but always retaining the same coveted innate personality. The Oenotheque goes through a weathering production process– all vintages has to age at least seven years but can take up to at least another extra decade to perfect, achieving new heights of complexity.

For the past four years, Lagerfeld had been producing one-off campaigns to mark the launch of several vintages of his favored drink. This time, the photography campaign named “Visions and A Decision” with a deep film noir meets aristocracy look will be released as a book penned by Amanda Harlech. Wallpaper will be giving away 100 copies to lucky readers, so check with Wallpaper for details to enter.via: Wallpaper

> Dom P ©rignon

> Karl Lagerfeld

> Wallpaper

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2 comments
Kathleen
Kathleen

I got this book recently, and it is rather enchanting to look at. The pictures are printed to have silver in them, not just simple black-and-white. It's a really nice art object in itself, the way it is made, even if it was not interesting for other reasons. But of course it is interesting for other reasons, like beautiful people photographed by Karl Lagerfeld.