To better serve its consumers, vintage leisure wear label Original Penguin just opened a Pop-Up Retail location at the heart of SoHo district New York. The 3,200 square-foot storefront is a throwback of Original Penguin’s 1950s origin as a premiere athletic lifestyle label, with airy loft-like retail space which showcase all of its products for men as well as a selection of women’s merchandises. A lounge area modeled with period Danish furnishings, and archival photos/artworks, transported from company’s headquarter in Minneapolis, Minnesota, help to complete vintage feel. The temporary store will offer several unique incentives for consumers or pass-by visitors, including free ice cream and gift cards. Other incentives are also in the works and will be unveil in the coming weeks. The Pop-Up Store will serve as a convenient shopping location for customers in the downtown area of New York City from now right till the end of the year on December 31st. To locate the store, simply look for a black flag with “Pete the Penguin” logo.
Original Penguin SoHo Pop-Up Store
103 Greene Street | Map
(bet. Spring Street & Prince Street)
New York, NY 10012
Store Dates: Now – December 31st (Thursday)
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