Passerby stopped and stared curiously through the large window exposing the Arnold and Sheila Aronson Galleries at Parsons The New School for Design this past Thursday. A seeming live staging of Project Runway bustles on in the gallery space. However, rather than Tim Gunn, the event boasted Daniel Lalonde, President and CEO of Louis Vuitton north America and Simon Collins, Dean of Fashion at Parsons The New School of Design.
So, what was going on is a live competition held by Louis Vuitton and Parsons. The competition unites music and fashion in innovative ways, urging ten teams of two students to remix and reconstruct something new from pieces selected from the Parsons costume archive and signature Louis Vuitton pieces designed by none other than LV’s and Parsons’ very own maverick– Marc Jacobs. Some of the archival looks include Yves Saint Laurent Russian look from 1976 and and a 1890’s dressing gown with leg-o-mutton sleeves; meanwhile, the selection from Louis Vuitton includes items spanning from 2003 to 2008. The live competition was an intense one spanning from 9am to 5pm with the award reception held on the same day . The winning design was selected by a panel of experts including Harold Koda, Curator in Charge of The Costume Institute at The Metropolitan Museum of Art; Nick Sullivan, Esquire Fashion Director; Robert Verdi, celebrity stylist; and Sugar Vendil, Founder and Artistic Director of the Nouveau Classical Project.
The pieces are created with design, craftsmanship and an acute awareness of its wearer– in this case, the winning design will be worn by musicians of the Nouveau Classical Project in an October 2nd performance. The winner for the competition whose looks will be donned at the performance is the team comprising of Min Sung Kim and Lydia Kim. The duo’s evening gown is a highly detailed and structural pieces that is carefully ruffled and pleated with a hand-painted hemline. The gown is reconstructed with menswear influences such as blazer lapels and trench coats, giving the gown a look of a deliberately scrunched trench contrasted over a flowing gown. Check out the event pictures and get amped about rising talents in the industry.