The venue billed it as “Basketball City” and indeed, it accurately portray yesterday’s More Than A Game Community Day here in New York City as hundreds of volunteers, staff members, and thousands of basketball fans converged along the East River on the Lower East Side. Hosted by Nike and Nike Basketball, the event highlights NBA star LeBron James and More Than A Game, the documentary film about LeBron, his 4 teammates and coach Dru Joyce’s climb to the national high school basketball championship.
Occupied almost the entire wharf and outfitted with an exterior poster of the same size, festivities started almost immediately upon entering with an outdoor basketball court for those who wanted to pit their skills with top players from Nike’s roster. Next to it, a mess hall tent and catering team kept streaming in free foods, drinks, and snacks for 7 hours straight. To satisfy “all forms of appetite”, Nike included a waffle truck and “Street Sweets” van.