Stepped into the cavernous building and you could actually visualize the definition of “Basketball City”. The centerpiece is a full-on basketball court in regulation dimension, where local teams, such as Gauchos and Metro Hawks, played. Just off to its side are smaller courts for quick pick-up games, along with feedback and instructions from Nike staffers. Flanking the courts, venue set-up “kiosks” for attendees to participate, each designated by a large signage created by the iconic graffiti crew, the Bronx-base TatsCru

Activities included:

• Network hub for updating your social network page
• NIKEiD design stations
• Nike retail store
• Icon Interactive “blue screen” program that will edited you into the More Than A Game clips
• DJ Scratch Academy where you could burn your own sample CD with help from a pro-DJ
• EA Sports NBA Live gaming stations
• Shoe whitening service
• Barber shop with free cuts
• Free giveaway counter
• Temporary tattoo shop