Just opened this past Saturday and in time to catch in on all the festivities surrounding London Fashion Week, Jeremy Scott For adidas ObyO Pop-Up Store is now up and running at London’s No. 6 Newburgh Street. Scott handled the creative direction for the interior design of the store and turned it into a bespoke space housing the Autumn/Winter 2009 collection of Jeremy Scott for adidas Originals by Originals (ObyO). The interior design corresponds to the design direction of the collection and features black and white tribal prints on the wall with splatters of technological motifs such as the multicolored television standy-by screen. Check out the video interview with Scott on his latest collaboration with adidas and where he drew his inspiration from, and get to know the man who will also be showing his collection for the first time at London Fashion Week.
Jeremy Scott For adidas ObyO Pop-Up Store | London
No 6 Newburgh Street | Map
Opening Dates: September 19th (Saturday) – September 28th (Monday)