Around 50 press/media outlets filed into the marble corridors of GILT at The New York Palace Hotel yesterday afternoon for a special presentation – the introduction of the first Artist Line, Heartbeats by Lady Gaga, for Beats by Dr. Dre audio accessories label. Hosted by Monster‘s own MC Sincere, the event kicked off with “Head Monster” Noel Lee dashing to the stage on his Segway. The founder of Monster Cable went on showcasing the popularity and growth of Beats by Dr. Dre headphones. Since its launch in 2008, the stylish yet technically packed headphones have permeated thorough the music industry and beyond. Showcased in music videos, gadget blogs, DJ booth, and most importantly, on the streets. Next to be on stage was Interscope Geffen A&M Chairman, Jimmy Iovine. Before he co-founded Interscope, Iovine engineered and produced records for the likes of John Lennon, Bruce Springsteen, U2, Tom Petty, and more… Known for his acute ability to “hear” talent, it was Iovine who gave Dr. Dre a demo tape by a Detroit native named Marshall Mathers, later became the best-selling artist Eminem. And like any sound engineer, Iovine stipulated the Beats headphones weren’t designed by technicians like most audio electronics. Instead, the headphones were built around the desires of true audiophiles, recording artists, and music producers. Hence, Beat’s superiority over its peers on the marketplace.
For a brief oration on how it all started, Lee and Iovine was joined by Dr. Dre. The hip-hop pioneer and celebrated producer articulated his own frustration in getting “true sound” from his audio equipment, a catalyst to the start of Beats by Dr. Dre. And with that, the introduction leading to the entrance of Lady Gaga, which nearly created a pandemonium among the press pool. True to her hit song Paparazzi, photographers jockeyed for positions for the optimal shots. After the hysteria settled a bit, the four-some sat down for a discussion panel, moderated by Noel Lee, before taking questions from the audience. In the meantime, demonstration booth with audio spectrometer was set up right outside of the press event, where technicians showcased the new Heartbeats by Lady Gaga headphone collection. Comes in 3 forms, the new collection will be on sale exclusively through BestBuy stores on October 18th, The collection is currently available for pre-order on BestBuy.com and Beats by Dr. Dre online store.