MINOTAUR | MUG – Fall/Winter 2009 Collection Lookbook – Fashionized Book Store MBS

By - October 7th, 2009

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Imagine, if you will, an urban bookstore filled with antique and new printed matter, intermitted with fashionable items, including PORTER collaboration accessories, Cordura twill belt and more…   This was the premise behind the Fall/Winter 2009 Collection Lookbook for MINOTAUR & MUG, a progressive Japanese fashion label established by Eiichi Izumi.   Under the direction by graphic designer Tyler Askew and photographer Jason Lewis, both friends of Freshness, the so-called MINOTAUR | MUG Fashionized Book Store MBS lookbook theme was based on the many peasant surprises you will find on any brief trip to vintage bookstores in New York City.   Sometimes layered among dusted book covers and Life magazines would be a forgotten vinyl records, a embroidered bookmark, or just a simple relic from century passed.   And starting today, both MINOTAUR & MUG will carry over the lookbook theme and transform portions of department store ISETAN Shinjuku flagship into the makeshift MINOTAUR Booksellers   The temporary store-in-store will offer many products from Fall/Winter 2009 Collecton as well as exclusive offerings, including a limited edition golden BE@RBRICK.   The MINOTAUR Booksellers Concept Shop will be open till Thursday, October 15th.

MINOTAUR Booksellers Concept Shop
ISETAN Shinjuku Flagship Men’s Building FL 2
3-14-1 Shinjuku | Map
Shinjuku, Tokyo Japan

Event Date: October 7th (Today!) – October 15th (Thursday)

> ISETAN

> MINOTAUR | MUG

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